About Me

Hey! I’m Sheryl

Founder of Light Tree Media

It’s high time we break that glass ceiling and skyrocket your success. Anything’s possible when you’ve got the right person to show you the way.
Facebook & Instagram Agency Founder & Owner
Certified Facebook & Instagram Ad Consultant & Trainer
Award Winner & Nominated Industry Expert

Stop trying to figure it all out by yourself!

Like your very own fairy godmother I’m here to give you the direction, tools and confidence to make a stand.

I’m here to help you transform into an ads manager that not only clients rave about and love, but also has their shit together.

We’re leaving behind the mindset of to get there, you need to sacrifice your own sanity continuously in hustle mode...we’re talking about growing an agency where you define your own success. I’m handing you first-hand knowledge of how to get there.

Whether you’re just starting your journey or already on the road but need a helping hand, I’ve got you!


tHE 10 ad experts to watch in 2021


Sheryl is a Facebook and Instagram ads strategist. She is the founder and director of her own Facebook ad agency (Facebook Partner) working with 7-9 figure brands on their ad strategy and funnel building. In 2020 she’s handled over £10M in client ad spend and was named in Yahoo Finance as the 10 Ad Experts to watch in 2021.

She also trains social media managers looking to upgrade to Facebook ad managers.

She’s a badged Facebook ad consultant and recognised as being one of the few super specialists in the world and works closely with Facebook on projects regarding advanced pixel strategies and development.

She’s also a lead Facebook ad trainer for Enterprise Nation UK for their Boost with Facebook program & She Means Business campaign.

Sheryl has worked and consulted with some of the worlds biggest brands including Cath Kidson, Harry’s, Ebay, Made.Com, Zazzle, Enterprise Nation, Female Entrepreneur Association, Jigsaw UK and Australia, Facebook, BMW and Ohmme.


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