If there was ever a topic to strike panic into the heart of someone who wanted to give Facebook ads a go, the main one that comes up time and time again is “how to get in front of my audience with ads”
Facebook and Instagram ads targeting can make your campaign absolutely fantastic or an epic flop.
You can have the best copy and your images are off the hook, but if you’re not reaching the right people and getting into their newsfeed for them to see your offer, you will see little to no return on your ad spend. Fact!
Imagine if you took time to really nail down your offer, your ideal client, your targeting and your copy. One of those combinations will convert.
It’s just a matter of testing and refining.
Believe it or not, Facebook wants your campaigns to succeed.
Think about it, Facebook is a business, the more successful you are, the more money you spend with them.
It’s all just a matter of finding the people on Facebook who are most likely to perform the specified action of your choice.
Whether it’s page likes for more clout, engagement on your posts or converting into sales
A big factor of the testing stage should always be your targeting. To reach your audience and get in front of them, more digging is needed to find out about their habits.
Who are they influenced by?
Where do they like to hang out?
Where do they like to shop?
What programs or publications do they watch or read?
What motivates them and when they are online?
Which pages are they interacting with?
Here’s a simple way to break it down…
:: Your Offer / Targeting A (Brands)
:: Your Offer / Targeting B (Publications)
:: Your Offer / Targeting C (Facebook Interests)
BRANDS: Brands your audience love or even follow their pages on Facebook. For example, if I’m looking to target “females from the age of 18-25 who like shopping for clothes” I will target Topshop, H&M, Forever 21, etc.
PUBLICATIONS: My target audience also likes to stay ahead of trends by reading blogs and magazines such as Vogue, Glamour, Cosmopolitan, etc.
INTERESTS: things like Online shopping, luxury brands, fashion.
Pro Tip: When building your targeting, take some time to write down as many as you can think of. You might find that some audiences are not big enough on Facebook to be included for targeting.
With a big selection in each bucket, you should at least be able to build a sizable audience even if a few are not included on Facebook when you go to build your ad set targeting.
By separating and organising your targeting into buckets, it will be easier to analyse which audiences are performing well in your campaigns in less time. It’s now just a matter of optimising your ads for the big wins!