WELCOME TO MY BLOG

17/06/2021
HOW TO IDENTIFY YOUR IDEAL CUSTOMER

Connecting and nurturing with your ideal customer is the lifeblood of all businesses. If you have what they desire and they identify with your brand, product and overall service, this is what keeps the money rolling in. But many businesses totally ignore this and this is one of the reasons that 50% of businesses will […]

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17/06/2021
3 C’S OF MARKETING EXPLAINED

The ‘Holy Trinity’ and the very foundation on what great strategies are built on! 1 – Clarity Dust off your crystal balls, because it all starts with clarity. If you have not done so already, you need to get very clear on a few things. Who are you serving and how are you serving them? […]

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17/06/2021
10 SMART WAYS TO CREATE AND LEVERAGE CONTENT WITH EASE

Most of us have been there. That moment of realization that dawns on us that we have spent hours creating brand new content when instead we have promised ourselves that “this was only meant to last an hour, tops!” Imagine if there was a way that multiple pieces of content, which is in complete synergy […]

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17/06/2021
GETTING STARTED WITH FACEBOOK DYNAMIC ADS

If you’re an e-commerce or retail store owner who uses Facebook and/or Instagram ads and you’ve not yet tried Dynamic ads… Mate… Take a pew and prepared for your mind to be blown! Facebook Dynamic ads are next level stuff. It allows you to reach new customers and convert existing ones faster than before. Let’s […]

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17/06/2021
HOW TO USE THE FACEBOOK PIXEL FOR YOUR ONLINE STORE

If you’re using Facebook ads or thinking about it, you need a pixel. Fact. I know, I might be teaching some of you to suck eggs, but I’m still amazed how common it still is to come across business owners who don’t know what a Facebook pixel is. Let alone what it actually does when […]

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17/06/2021
5 REASONS WHY YOUR FACEBOOK ADS ARE A FLOP AND HOW TO FIX THEM

Congratulations. You’re an action taker decided to take the plunge and run Facebook and Instagram ads for your business. You’re ready to take your business to the next level baby! You put some money behind an ad here and there and wait for something to happen. Come on, we’ve all seen these gurus bleat in […]

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17/06/2021
HOW TO BUILD AN INCREDIBLE FACEBOOK ADS FUNNEL THAT CONVERTS

Funnels…chances are unless you live under a rock, if you’ve ever shopped online, you’ve come across one at least once. Whether it’s a sales funnel, marketing funnel, marketing pipeline, sales process…it’s all the same. But what the blazes is a “funnel” and how can we use them to leverage Facebook ads? For the majority of […]

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17/06/2021
3 PROVEN WAYS TO OPTIMISE YOUR FACEBOOK & INSTAGRAM AD PERFORMANCE

Facebook and Instagram ads are pretty powerful, but are you tapping into the full potential of what they have to offer? With 1.5bn daily users on Facebook and 500 million (and rising) daily users on Instagram, this is a massive opportunity for online brands. Let’s face it, the world of online ads is never static, […]

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17/06/2021
HOW TO PERFECT FACEBOOK DYNAMIC ADS CROSS-SELL AND UPSELL CAMPAIGNS

Congratulations, you’ve built your sales funnel on a simple, single-sales basis. This is all well and good, but you are missing out on a potential big sales opportunity. Think about it, 80% of people who buy from you will never buy from you again! Instead of letting it all slip through your fingers, when someone […]

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17/06/2021
6 REASONS WHY YOUR INSTAGRAM ENGAGEMENT IS DOWN AND HOW TO FIX IT

If you’ve been enjoying decent engagement on Instagram and it suddenly falls off a cliff leaving you in a state of panic, don’t fret! There are several things you can check to ensure you get back on the right track. Once you’ve identified the culprit, you can easily find a fix and get back to […]

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17/06/2021
THE BEGINNERS GUIDE TO FACEBOOK ADS TARGETING

If there was ever a topic to strike panic into the heart of someone who wanted to give Facebook ads a go, the main one that comes up time and time again is “how to get in front of my audience with ads” Facebook and Instagram ads targeting can make your campaign absolutely fantastic or […]

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17/06/2021
THE FACEBOOK & INSTAGRAM ALGORITHM DEMYSTIFIED AND HOW TO CONQUER IT

Imagine this scenario. You’re happily sharing your content and creating ads on Facebook and Instagram that your audience loves and gathers to their collective bosoms. Life is sweet…until your reach and engagement takes a nosedive leading you to panic and believe “Algorithm Armageddon” has spanked your accounts. But is it fair to blame it on […]

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17/06/2021
QUICK WINS TO TRANSFORM OVERSTOCKS INTO CASH USING FACEBOOK ADS

Warning: The subject of overstocks is not sexy, but the nightmare of many online store owners. How the fudge did I end up with all this stock? Ok…the sales did not go as well as I thought… Why the heck has it been raining all summer? This is for you if you’re sitting on a […]

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