A social media content calendar is your best friend. Seriously. If there is something I live and die by, you should always have and actively be using a social media content planner!
They are incredibly easy to create and can save you a considerable amount of headache later on. All you will need to do is spend a couple of hours month with it to get great content coming from your social media platforms which will leave your followers engaged and always looking forward to your next instalment. For that kind of return, this is something well worth investing in!
What is a social media content calendar?
Simply put, it is a tool which enables you to effectively plan and create your social media content ahead of time. It helps keep you organised and on schedule for your post activities and to ensure that you are not neglecting and spending equal time on each platform. It also keeps all of your planning in one place so you can share and refer to with anyone in your business who has an interest in social media.
How do I create a social media content calendar?
I am a big fan of keeping things simple! We will go over how to create a simple social media content planner you can use today.
To make things even easier, you can download an example Social Media Content Calendar Template and fill this in with information relevant to you and your business.
Content Calendar Columns Explained
Key Dates: Add in the notable dates for your industry. I suggest that you start with national holidays, then layer on relevant events such as sporting events, big sale events (black Friday/cyber Monday), international day events or even when the clock times are due to change. You can build content around those key dates and remain relevant and more connected with your audience.
Social Media Platforms: Amend this to the social media platforms your business participates in. If you have a website blog, it’s always good practice to include this!
Marketing/Media Spend: If you actively use any social media paid advertising, you would want to add the spend in this column. At a glance you can see how much money has been spent on your campaign or use it as a planning tool to see which content you want to promote when reviewing your marketing budget.
Keywords: If there are any keywords attached to your content, add those words in this column. You can see and review which ones you have allocated to certain campaigns and for future planning when looking back retrospectively, you will have an idea which ones are most effective.
Content: Last but not least, you are now ready to start adding in your planned content! Your content could be reference to any key product launches or highlights, blogs, sharing content from others in a related industry, paid ads, campaigns or videos. The list is endless!
Once you have added in your content I recommend that this is regularly maintained and ideally filled in 3 months in advance. This will help you be more pro-active in creating your content rather than reactive and in a last-minute panic session trying to scramble something together.
Remember, content creation should always be quality information that your audience would want to engage with, be influenced by with the view of using your services. Putting in that little bit of time to prepare will go a long way!